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Voters Dislike Campaign Targeting

BEHAVIORAL TARGETING—U.S.

July 24, 2012

Voters are not interested in having political ads tailored to their interests, according to a new survey by professors at the Annenberg School for Communication at the University of Pennsylvania. As political campaigns increasingly target voters using information collected about them, such as charitable donations they’ve made or the type of credit card they use, 86 percent of those surveyed said they do not want such targeting. Nearly two-thirds said “the likelihood of their voting for a candidate would decrease if that candidate purchased information about them and their neighbors for the purpose of sending them different messages,” The New York Times reports. (Registration may be required to access this story.)
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