An article in The Sydney Morning Herald discusses the risks companies run in chasing big data. “Every time we make a phone call, click on a website link, send an e-mail or swipe a card through an electronic reader, we are creating a record that can be stored and later analysed by computers,” the report states. One executive says he expects such practices to increase as young executives who are comfortable with Internet data collection are promoted. Australian Privacy Commissioner Timothy Pilgrim warns organisations that they must treat customer data responsibly and realise “they are collecting what can be quite powerful sets of information.”
Full Story