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Do We Need DNT? Will Self-Regulation Work?

ONLINE PRIVACY—U.S.

July 18, 2012

President and Senior Fellow of the Technology Policy Institute Thomas Lenard writes for The Hill’s “Congress Blog” about the ongoing debate over Do Not Track (DNT)—and whether self- or government-regulation is the way forward. While Senate Commerce Committee senior Democrats see a need for privacy legislation and the Federal Trade Commission has endorsed DNT as a concept, it is unknown what effect DNT would have on the Internet. “DNT would either prevent users’ online browsing information from being collected or prevent them from seeing ‘behavioral advertising’…Either way, DNT has the potential to strike at the heart of the Internet,” writes Lenard.
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