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Study Finds Consumers Consider Cell Phone Data Private

MOBILE PRIVACY—U.S.

July 17, 2012

Researchers at Berkeley Law have released a study on “Mobile Phones and Privacy.” In the survey of 1,200 households, Jennifer Urban, Chris Jay Hoofnagle and Su Li looked at mobile privacy issues to inform debate “and to better understand Americans’ attitudes towards privacy in data generated by or stored on mobile phones.” The study found that “Americans overwhelmingly consider information stored on their mobile phones to be private—at least as private as information stored on their home computers,” and that they “overwhelmingly reject several types of data collection and use drawn from current business practices.”
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