In an interview with The Guardian, MEF Global Chairman Andrew Bud discusses the company’s new Meffy’s Consumer Trust Award and the importance of and challenges in building trust in the mobile environment. The award recognises companies that demonstrate best practices in consumer trust, says Bud. Calling “transparency and consumer control” the keys to building trust, Bud says, “The more confidence consumers have in knowing what personal information is being used and how it will benefit them, the more confidence they will have to purchase.” The company is accepting nominations until 19 July.
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