ANZ Dashboard Digest

Firm Says Ad Networks Secretly Track; Facebook Launches New Ad Targeting

MOBILE PRIVACY

July 12, 2012

The Sydney Morning Herald reports on comments made by a U.S. mobile security firm about ad networks that “secretly collect app users’ contacts or whereabouts and could now have access to 80 million smartphones globally.” The firm’s technology chief said aggressive ad networks are “much more prevalent than malicious applications” and the “most prevalent mobile privacy issue that exists.” Meanwhile, The Wall Street Journal reports on Facebook’s launch of a new type of mobile advertising targeting consumers based on which apps they use, suggesting the company is “pushing the limits of how companies track what people do on their phones.”
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