ANZ Dashboard Digest

ADMA Says Proposed Opt-Out Provision Harmful to Companies


July 12, 2012

Certain proposed changes to the nation’s privacy law would have an adverse impact on Australian companies, according to the Australian Direct Marketing Association (ADMA). This week, the group responded to a Senate inquiry suggesting adjustments to the proposed changes, The Australian reports. The group said a proposed requirement for advertisers to include opt-out language would be “virtually impossible to implement,” according to the report. ADMA Chief Executive Officer Jodie Sangster said consumers already have opt-out methods at their disposal. (Registration may be required to access this story.)
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