Certain proposed changes to the nation’s privacy law would have an adverse impact on Australian companies, according to the Australian Direct Marketing Association (ADMA). This week, the group responded to a Senate inquiry suggesting adjustments to the proposed changes, The Australian reports. The group said a proposed requirement for advertisers to include opt-out language would be “virtually impossible to implement,” according to the report. ADMA Chief Executive Officer Jodie Sangster said consumers already have opt-out methods at their disposal. (Registration may be required to access this story.)
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