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Firm: Ads Most Prevalent Issue; New Ad Targeting Launched

MOBILE PRIVACY—U.S.

July 10, 2012

Mobile security firm LookOut says some advertising networks have started to “secretly collect app users' contacts or whereabouts and could now have access to 80 million smartphones globally,” Reuters reports. LookOut’s technology chief said aggressive ad networks are “much more prevalent than malicious applications” and the “most prevalent mobile privacy issue that exists.” Meanwhile, The Wall Street Journal reports on Facebook’s launch of a new type of mobile advertising targeting consumers based on which apps they use, suggesting the company is “pushing the limits of how companies track what people do on their phones.”
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