European Data Protection Digest

Airline Faces Criticism Over Personalisation Plan


July 5, 2012

British Airways is facing a backlash from privacy campaigners following its unveiling of plans to use the Internet to create dossiers on passengers, reports the London Evening Standard. The company’s “Know Me” programme will use Google images to identify passengers as they exit plane terminals so staff can address them, adding “a more personal touch.” Big Brother Watch says, “If British Airways wants more information about us, they can ask us for it rather than ignoring people’s privacy and storing data without us having any idea what data they are storing.”
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