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Officials Asks Whether New Ad System Violates Privacy

BEHAVIORAL TARGETING—JAPAN

June 26, 2012

The Daily Yomiuri reports on concerns that "interest-matching advertising technology Yahoo! Japan is adding to its free mail service in August will violate the privacy of its users because it displays ads based on analysis of their e-mails." Yahoo has said the technology will not infringe upon privacy because consent will be sought from e-mail users, but the report notes that "the ad technology will read e-mails that have been sent to Yahoo members by people who do not use the free mail service." Japan's Internal Affairs and Communications Ministry has said it will question the company in July to determine whether the ad system violates the Telecommunications Business Law.
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