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Facebook Alters Ad Plans

SOCIAL NETWORKING—U.S.

June 22, 2012

The New York Times reports that in connection with the recent settlement of a class-action suit against Facebook, the social network "has agreed to make it clear to users that when they click to 'like' a product on Facebook, their names and photos can be used to plug the product" and will give users the chance to decline having their "likes" used in the site's Sponsored Stories. CNBC, meanwhile, reports on privacy concerns about Facebook Exchange, now in its testing phase, which would allow "advertisers to buy Facebook ads that target its users off-Facebook browsing activity." (Registration may be required to access this story.)
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