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Report: Apple To Release New Tracking Tool

MOBILE PRIVACY

June 11, 2012

In what The Wall Street Journal reports is "the company's latest attempt to balance developers' appetite for targeting data with consumers' unease over how it is used," Apple will reportedly release a new tracking tool for mobile app developers. While Apple declined to comment, individuals briefed about the plan have indicated the tool aims to better protect user privacy. "How Apple's new technology works and what it will allow developers to track remains unclear," the report states. "One of the people briefed said that the new anonymous identifier is likely to rely on a sequence of numbers that isn't tied to a specific device." (Registration may be required to access this story.)
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