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Concerns About Microsoft's Do-Not-Track Default

ONLINE PRIVACY

June 4, 2012

MediaPost News reports on industry reaction to Microsoft's announcement last week that its newest version of Internet Explorer in its Windows 8 operating system will feature do not track as the default setting. The announcement has incited criticism from the Digital Advertising Alliance (DAA). Stu Ingis, DAA counsel, says he doubts ad networks will respect the do-not-track command if it hasn't been activated by users themselves. "It's hard for me to believe that anyone would follow the command when it's not really a consumer choice," he said. The Association of National Advertisers has urged Microsoft to rethink the decision. Microsoft's Chief Privacy Officer, Brendon Lynch, CIPP/US, said in a blog post, the move is "an important step in this process of establishing privacy by default, putting consumers in control and building trust online."
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