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Apps Start To Balance Privacy and Sharing

ONLINE PRIVACY—U.S.

June 4, 2012

In a piece for The New York Times, Jenna Wortham reports on a new mobile app intended for people in relationships to send messages and photos back and forth. Venture capitalists recently invested $4.2 million in Pair, the app Wortham says combines privacy and intimate sharing. "Entrepreneurs are experimenting with how to appeal to users who are privacy-conscious and benefit from that," says Prof. Andrea Matwyshyn of the University of Pennsylvania. Snapchat, for example, allows users to set a time limit on how long pictures are available online, and KickSend lets users share files privately with friends, the report states. (Registration may be required to access this story.)
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