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Consumers Call Hulu Defense "Disingenuous at Best"

PRIVACY—U.S.

May 21, 2012

Consumers who sued Hulu for alleged privacy violations are asking a judge to dismiss the company's argument that it is not covered under the Video Privacy Protection Act (VPPA), MediaPost reports. The consumers filed the lawsuit last year after Hulu used analytics company KISSmetrics to track users via supercookies to find out what they watched and allegedly shared the data with third parties. The VPPA forbids companies that sell or rent videos from disclosing consumers' data without their consent. Hulu contends that the law only applies to brick-and-mortar stores, which the plaintiffs called "disingenuous at best" in a court filing last week. The suit has been sent to mediation.
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