Canada Dashboard Digest

Opt-Out Tool Coming Soon

BEHAVIOURAL TARGETING

May 18, 2012

The nonprofit digital marketing and advertising trade association IAB Canada is partnering with the U.S.-based Digital Advertising Alliance to adopt its self-regulation program, reports The Canadian Press. The program includes an icon appearing on a computer screen when behavioural targeting is taking place. The icon links to an opt-out feature recognized by about 160 advertisers. The program is expected to be in place by the end of 2012.
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