Opt-Out Tool Coming Soon
BEHAVIOURAL TARGETINGMay 18, 2012
The nonprofit digital marketing and advertising trade association IAB Canada is partnering with the U.S.-based Digital Advertising Alliance to adopt its self-regulation program, reports The Canadian Press. The program includes an icon appearing on a computer screen when behavioural targeting is taking place. The icon links to an opt-out feature recognized by about 160 advertisers. The program is expected to be in place by the end of 2012.