New Interactive Ad System Raises Privacy Concerns
BEHAVIORAL TARGETINGMay 16, 2012
Microsoft has created an interactive advertisement platform--NUads--by using the Xbox 360 Kinect sensor and plans to unveil the technology this spring, CNET News reports. The technology records and compiles biometric data, including audio and facial recognition, so that it can better serve advertisements to consumers. The company said, "With respect to privacy, Xbox 360 and Xbox Live do not use any information captured by Kinect for advertising targeting purposes, and NUads is no exception...We place great importance on the privacy of our customers' information and the safety of their experiences."