The Hill reports on the Federal Trade Commission's (FTC) shift in approach to protecting online privacy. Instead of focusing its efforts on safeguarding personally identifiable information, new FTC efforts will focus on data that can "reasonably be connected to a device or a person," according to FTC Division of Privacy and Identity Protection Associate Director Maneesha Mithal, adding the agency is taking a broader view of what data needs regulation because the old model is "somewhat obsolete." Conceding the new model is "unpredictable," Mithal said FTC enforcement actions will act as a kind of case law to help guide industry. Meanwhile, newly appointed FTC Commissioner Maureen Ohlhausen has expressed caution about the new approach laid out in the FTC's recent privacy report.
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