ANZ Dashboard Digest

Opinion: In a Big Data World, Privacy's Importance Grows


May 11, 2012

In an opinion piece for, Mike O'Donnell opines on the impact of "Big Data" on New Zealanders' privacy. Big data--the trend of collecting increasing amounts of data and applying analytics capable of predicting human behavior--was a frequent topic of conversation at last week's Privacy Awareness Week events. Despite Facebook founder Mark Zuckerberg's suggestion two years ago that privacy is no longer a social norm, O'Donnell says the "backlash to that statement, together with highly publicised data breaches and the chilling effect of overzealous application of prescriptive data sampling, have made clear he was wrong."
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