Inside 1to1:Privacy

Users Concerned With Mobile Payment Data Sharing

May 11, 2012

A new study has found that consumers are uneasy with the idea that mobile devices may divulge their personal information to marketers. Law professors Chris Hoofnagle and Jennifer Urban from the University of California, Berkeley, surveyed 1,200 Americans and found that four out of five "objected to the transfer of their phone number to a store where they purchase goods," The New York Times reports. Three percent said they would "definitely allow it." Consumers were less concerned with the sharing of their e-mail addresses, however. As mobile payment transactions increase on social networking sites, the researchers warned of the potential for transaction histories to be added to already "rich databases of behavioral information." (Registration may be required to access this story.) 
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