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Marketing Company, AG Reach $100,000 Settlement

PRIVACY LAW—U.S.

May 10, 2012

Affiliate marketing company Adscend has reached a settlement with Washington Attorney General Rob McKenna for allegedly violating the CAN-SPAM Act of 2003, MediaPost News reports. According to the allegations, the company and its affiliates misled Facebook users by having them fill out marketing surveys--including their names, e-mail addresses and additional personal data--before viewing "salacious content" that appeared to have been sent from users' friends. As part of the settlement, Adscend agreed that CAN-SPAM applies to content sent via social networking sites and to e-mail inboxes.
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