European Data Protection Digest

Mobile Phone Industry Initiative To Be Adopted


April 27, 2012

BBC News reports on an industry initiative by four mobile phone operators that will give consumers more control over their personal data. The initiative will develop a tool that will log consumer information sharing preferences, which could limit what kinds of data are available to advertisers, the report states. The head of Mobile Entertainment Forum, the group coordinating the tool's development, said, "There's a burning need for the industry to develop a way to communicate what the consumer has consented to."
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