ANZ Dashboard Digest

Company Discontinues Ad Campaign Following Complaints

ONLINE PRIVACY—AUSTRALIA

April 20, 2012

The company behind a "hangover recovery pill" has said it will discontinue its ad campaign after the Advertising Standards Bureau called it "irresponsible." Members of the public complained after Big Night Recovery created ads featuring various intoxicated people, The Age reports. It's unclear whether the "real people" featured gave consent, but the company's privacy policy states anything uploaded to its site becomes company property. A second campaign asks the public to send in pictures of their intoxicated friends to win a prize, but it's unclear if the company's two campaigns are related. Privacy Commissioner Timothy Pilgrim said the case "demonstrates the ease with which personal information can be exchanged and published in the digital age."
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