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Facial Recognition Software at Bars, Malls

BIOMETRICS—U.S.

April 17, 2012

KABC-TV reports that an increasing number of nightclubs are using cameras equipped with facial recognition software. A number of shopping malls are also testing the technology, the report states. While some suggest it is helpful for businesses that "want to know who their customers are," other experts opine it won't be long before retail stores are using the technology to track customers spending habits. The Federal Trade Commission says it has privacy concerns related to such uses, citing a recent Carnegie Mellon University study in which facial recognition technology was applied to individuals on an anonymous dating site, making identification possible when compared to a social media site that used real names.
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