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No Consensus Yet on Do-Not-Track Mechanisms

ONLINE PRIVACY—U.S.

April 10, 2012

NPR reports on the ongoing debate over how best to implement web browsing privacy for online users. More than 10 million users have already clicked the do-not-track button on browsers that now offer the option. The World Wide Web Consortium's Tracking Protection Working Group will meet this week in Washington, DC, to try and determine standards for how websites should respond to a user's signal that they don't want to be tracked online. But Mike Zaneis of the Interactive Advertising Bureau says a "big red flashing button on a browser toolbar" will scare users into clicking it, robbing them of the value exchange in content and free services that tracking allows sites to offer users.
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