Canada Dashboard Digest

The Search Engine That Could, Without Targeted Ads

ONLINE PRIVACY

April 6, 2012

A small search engine startup is going mainstream following a growth rate of 1,000 percent in a year, The Toronto Star reports. The company's claim to fame? It's privacy policy, which states that the company does not pass on users' search queries to advertisers. The company's founder, who started the business from his basement in 2008, said a conversation with users in 2009 revealed that "it was the right thing to do," the report states. "For a couple of reasons, I could agree with the idea that search is relatively personal. It's creepy to have the search engine tracking you," he said.
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