Study: Majority Use Geolocation, Privacy Concerns Persist
MOBILE PRIVACYApril 4, 2012
IDG News reports on a study revealing that nearly 60 percent of smartphone users acquire geolocation apps even while the respondents expressed privacy and safety concerns. Conducted by ISACA, the study polled 1,000 smartphone users. Some of the largest concerns for the users, according to the report, are advertisers' access to their data and possible risks to their personal safety. A representative from the Center for Democracy & Technology said, "If you think about it, most of us have one location where we spend our daytime hours at work and one location where we spend our nighttime at home, so after just a day or two of these data points, it's fairly obvious who they describe." Meanwhile, TRUSTe is releasing a new tool to help mobile companies target smartphone users while also allowing users to opt out of in-app advertising.