Privacy Advisor

Location-based services: Why privacy "Dos and Don'ts" matter

04.01.2012
2012 is certain to reflect U.S. consumers' continued love affair with sophisticated smart phones and mobile tablets. For many consumers, one of the driving forces in the popularity of these devices is their ability to run software and mobile applications (mobile apps) using wireless location-based services (LBS). With LBS-enabled services, individuals can share real-time and historical location information online--whether to facilitate a social interaction or event, play games, house-hunt or engage in many other activities.

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