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In: Congressional Inquiries; Out: UDID Access

ONLINE PRIVACY

March 26, 2012

Apple has begun rejecting apps that access UDIDs--the unique identifiers of users' devices, TechCrunch reports. The company noted last summer that it would begin phasing out UDID access, but "it looks like Apple is moving ahead of schedule with pressure from lawmakers and the media," according to the report. "It's really critical that Apple provide guidance about what developers can use for analytics and ad targeting, or we're likely to see even less privacy-friendly alternatives emerge," says Jules Polonetsky, CIPP/US, of the Future of Privacy Forum, which is teaming up with Stanford Law on an app developer privacy event next month. "Analytics companies and networks are at a loss about how to provide users with controls over tracking when the app platforms haven't yet made user privacy functions available," Polonetsky told The Daily Dashboard.
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