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Europe Data Protection Digest | Survey Indicates Similarities Across the Atlantic Related reading: IAPP Westin Scholar finds evolving privacy law 'exciting'

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According to a new survey, the majority of British adults have concerns about their online privacy. The TRUSTe survey, launched in February, found that 90 percent of British adults worry about their privacy "at least sometimes," 37 percent do not trust most companies with their personal information online and 88 percent "avoid companies that they believe do not protect their privacy." The survey also found that the vast majority of those surveyed believe companies have a responsibility to protect their privacy and that older British adults were more likely to avoid companies they don't trust. TRUSTe CEO Chris Babel said the survey mirrors U.S. results.
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