LBS Privacy Fears Persist
MOBILE PRIVACYMarch 23, 2012
COMPUTERWORLD UK reports on the persistence of privacy concerns even as location-based mobile services continue to profit and suggestions by some industry leaders that more must be done to ease consumers' worries. Speaking at a conference this week, experts suggested "recent scandals have not helped the cause," the report states. One executive pointed to lack of transparency as a cause for some of the problems. Meanwhile, Google has been awarded a patent to deliver ads based on "background noise," prompting one expert to suggest while there could be a privacy issue with the technology, "if you look at it that way, there is a privacy issue with everything that is on your phone."