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Study: Consumers Value Privacy But Won't Pay Much

ONLINE PRIVACY—EU

March 16, 2012

A study released by the European Network and Information Sharing Agency (ENISA) has found that online shoppers are not willing to pay a high premium to protect their privacy, threatpost reports. Researchers from DIW Berlin, the German Institute for Economic Research and the UK's University of Cambridge recently released their ENISA-sponsored "Study on Monetising Privacy: An Economic Model for Pricing Personal Information," which found "consumers consistently prefer companies that protect the privacy of their data over companies that don't," but that they were "reluctant to spend more than a €.50 (65-cent) premium to protect information like their e-mail address and cell phone number from marketers," the report states.
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