E-Retailers Give Cookie Law a Thumbs Down
ONLINE PRIVACY—EUMarch 15, 2012
A recent Econsultancy survey has found that the majority of e-retailers in Europe think the new cookie law is bad for the web, Internet Retailer reports. The survey asked 739 retailers earlier this month what they thought about the law--to take effect this spring--which will require e-retailers to gain consumer consent before installing cookies on their computers in order to track online behavior. Eighteen percent of survey respondents said the law would be good for the web. One survey respondent commented that there is "total confusion on how to apply it."