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The Self-Regulation, Legislation, OBA Landscape

ONLINE PRIVACY—U.S.

March 13, 2012

Reuters reports on the current information privacy landscape in the U.S., including self-regulation, legislation and do-not-track proposals, and speculates what the Federal Trade Commission (FTC) will say in its soon-to-be-released privacy paper. The paper may "try to accelerate firms' adoption of...'do not track' technology," the report states. At the IAPP Global Privacy Summit last week in Washington, DC, FTC Commissioner Julie Brill said that from her perspective, it's very important that a do-not-track mechanism address data collection as well as data usage, adding that in the absence of addressing data collection, "it's not a do-not-track discussion, it's a do-not-target discussion, and that's not what we called for." Editor's note: The FTC privacy paper is expected in the coming days. The IAPP will host a web conference analysis of the paper soon after its release.
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