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Survey: Web Users Do Not Want To Be Tracked

ONLINE PRIVACY—U.S.

March 9, 2012

The Associated Press reports on the findings of a survey on search engine use released today by the Pew Internet & American Life Project that indicates the majority of respondents do not want search engines combing their personal data to deliver tailored results or targeted ads. The survey found that 73 percent of Internet users "would not be okay with a search engine keeping track of their searches and using that information to personalize future search results because they feel it is an invasion of privacy," and 68 percent "are not okay with targeted advertising because they don't like having their online behavior tracked and analyzed," a release on the February 2012 Pew Internet Project survey states.
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