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Brill: "Do Not Track Is...Do Not Collect"

ONLINE PRIVACY—U.S.

March 5, 2012

While advertising industry self-regulation standards allow for data collection after consumers have opted out of online behavioral targeting, Federal Trade Commissioner Julie Brill says a critical point of "Do Not Track" for her is that it "is not just Do Not Target...but also, when the consumer so chooses, Do Not Collect," reports MediaPost News. Brill also talks about the need for increased protections when companies use data to draw conclusions about customers, citing a recent case where an online retailer deduced customers' pregnancies and noting, "The same type of innocuous data could be used to make other predictions of a sensitive nature, like sexual orientation, financial status and the like." Editor's Note: Julie Brill will discuss the implications of the FTC's privacy report this week at the IAPP Global Privacy Summit.
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