Babel: "Issues are Building Not Diminishing"
BEHAVIORAL TARGETING—U.S.February 23, 2012
Privacy missteps, like those making headlines of late, are not helping the online ad industry earn respect for its self-regulatory attempts, according to an AdWeek report. A Google incident hit the media just days after the Network Advertising Initiative (NAI) released its annual audit announcing that its members were in compliance with the NAI privacy code, the report states. This has some concerned that the goodwill the industry has built with the Federal Trade Commission may be at risk. "As an industry, we're taking steps forward and taking steps backward at the same time, and that's not doing anybody any good," said TRUSTe CEO Chris Babel.