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Publishers Hit With Lawsuits in California

PRIVACY LAW—U.S.

February 10, 2012

Almost a dozen publishers are being sued in California for breaking the state's "shine the light" law requiring companies to tell customers who's buying their data or allow customers to opt out, reports MediaPost News. The 11 lawsuits allege the publishers did not comply with a requirement that companies with only a web presence in the state post contact information on the first page of their privacy policy for customers to inquire about who has bought their data. If the customers can prove the violations, they are entitled to $3,000 each; however, in past privacy cases, proving harm has been difficult, the report states.
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