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Facebook To Unveil New Advertising Format


February 9, 2012

Financial Times reports on Facebook's new Timeline advertising feature and its new privacy implications. Users who opt in to use features from companies such as some music, movie and news providers will not be able to opt out of their activity being used for paid advertising, the report states. An analyst from the Altimeter Group said, "There will be a user hue and cry. There will be further reminders that Facebook is using information about users and using their data to sell them to advertisers," but added, "People care more about getting free media than they do about their privacy." (Registration may be required to access this story.)
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