Microsoft Sees Opportunity, Launches Campaign
ONLINE PRIVACY—U.S.February 1, 2012
Microsoft will launch an ad campaign pitching itself as more consumer-friendly than some of its competitors, Marketing Land reports. The ad campaign, which will run in several major news publications, takes aim at recent changes to Google's privacy policies. According to Microsoft's Frank Shaw, those changes may have caused Google users "to pause and think about their relationship with Google...That's why we decided to run some ads. To say, 'Hey, we have a different point of view, and you should check out these services.'"