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Facebook Going Public, Data Handling Getting Serious

ONLINE PRIVACY

February 1, 2012

Facebook is expected to file for a public stock offering today that will value the company between $75 billion and $100 billion, The New York Times reports. The value will be determined by how well the company leverages its stores of personal data to attract advertisers, the report states, and "how it can handle privacy concerns raised by its users and government regulators worldwide." Facebook offers advertisers a "giant basket of information"; however, with the potential for new privacy laws across the globe, the company is expected to see increased scrutiny over how it handles its 800 million users' data. (Registration may be required to access this story.)
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