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Thai 4 Two: Will the Right Ads Find You?

BEHAVIORAL TARGETING—U.S.

January 20, 2012

The Digital Advertising Alliance (DAA) today unveiled a campaign designed to raise awareness about targeted advertising, The New York Times reports. The campaign strives to show the benefits of targeted advertising and bring attention to the triangular icon the group introduced in 2010 to give Internet users more information about the goings-on behind advertisements and let them opt out of behavioral ads. The icon was created to scratch the itch for more industry-wide self regulation when it comes to online privacy. With today's rollout of the campaign, DAA counsel Stu Ingis says, "We're on record as publicly committing to the Federal Trade Commission, to members of Congress and to consumers that education is a key component to a lot of the uses of data." (Registration may be required to access this story.)
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