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Research: Users Voting With Their Feet on Privacy

DATA PROTECTION

January 19, 2012

PC PRO reports on new research indicating that customers abandon websites that "hide data rules or leak information." The Forrester research found that customers are increasingly reading company policies on how their data is handled and "voting with their feet if they didn't like what they saw." The survey questioned 37,000 North American customers and found that more than 55 percent of respondents over age 55 said they had decided to not complete an online transaction with a company because of something in its privacy policy, up from 40 percent in 2008. Overall, 44 percent reported they have left a site because of privacy concerns, up from 38 percent in 2008. Older users tended to walk away more than younger ones, the survey found.
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