Do-Not-Track Option Released for Browser
BEHAVIORAL TARGETINGJanuary 17, 2012
Privacy expert Jonathan Mayer of Stanford University has released a do-not-track extension for Google's Chrome browser allowing users to opt out of tracking by targeted advertising companies, reports PC Pro. While other browsers have had do-not-track mechanisms for "quite some time," Mayer says Google has declined thus far to add the feature to Chrome. The do-not-track initiative has been criticized for being unenforceable, among other reasons, and while Mayer acknowledges the criticism, noting that "websites have to add support for it," he says "that line has largely faded, partly because researchers have demonstrated again and again how Web measurement tools can catch bad actors."