Canada Dashboard Digest

Half of Study Respondents Willing To Be Tracked


January 6, 2012

KPMG's "Consumer and Convergence Report of 2011" has found that between 47 and 50 percent of Canadians surveyed are willing to have their online practices tracked "if it provided a value or a payoff," Techvibes reports. Internationally, 62 percent of respondents indicated they would be willing to be tracked, the report states. A smaller margin of Canadians indicated concern about information security than their global counterparts, with response rates of 84 percent and 90 percent, respectively. More Canadians trust their financial institutions with their personal information than their international counterparts, but a smaller percentage trust online payment sites, the study showed.
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