European Data Protection Digest

Advocates Admonish Stores for Tracking Shoppers

GEO PRIVACY—UK

January 6, 2012

In the wake of recent reports of shopping centres using tracking technology to monitor customers' browsing habits via their mobile phones, shoppers and privacy advocates alike are raising concerns. The Guardian reports that shopping centres "can analyse data such as how long visitors stay, where their favourite spots are and their preferred routes as they move around a mall," which has some questioning the lack of an opt-out--other than turning off their phones. "Shopping centres argue the system benefits both customers and retailers and insist privacy is not compromised because individuals are not identified," the report states.
Full Story