OPC Discusses Tracking Concerns
BEHAVIOURAL TARGETINGDecember 23, 2011
Privacy Commissioner Jennifer Stoddart asks in the Office of the Privacy Commissioner (OPC) blog how shoppers would feel if those behind the security cameras used to monitor for theft were keeping tabs on all activities from brands purchased to food court selections. "This may sound far-fetched, but something similar is happening regularly to eight in 10 Canadians aged 16 and older" who browse online. When it comes to behavioural advertising, she writes, "individuals must be made aware of what's happening when they browse and provide meaningful consent." The OPC will be "watching the watchers," she writes, "And if we see troubling trends, we'll take enforcement action."