FTC Finalizes Settlement with Online Advertiser
PRIVACY LAW—U.S.December 22, 2011
The Federal Trade Commission (FTC) has accepted a final settlement with online advertiser ScanScout, which allegedly used deceptive methods to track customers. According to the FTC press release, the settlement "bars misrepresentations about the company's data collection practices and consumers' ability to control collection of the data." ScanScout must also be more transparent in its data collection practices and offer a "user-friendly" online tracking opt-out mechanism.