Daily Dashboard

Opinion: Firms Should Begin To Demonstrate Cookie Compliance Efforts

ONLINE PRIVACY—UK

December 21, 2011

Websites would be wise to begin demonstrating efforts to comply with the EU's cookie directive, with enforcement set to begin in six months, opines Michael Barnett for MarketingWeek, noting few have done so. Information Commissioner Christopher Graham seems frustrated with the lack of progress, Barnett writes, citing the commissioner's warning last week in his half-term report that firms must do better. Indeed, few digital marketers "seem to be speaking with any confidence about what they plan to do. And those that have indicated progress remain secretive about what it looks like," Barnett writes, adding, however, that the commissioner should issue practical pointers on compliance.
Full Story