ANZ Dashboard Digest

Youth Magazine Subscribers Receive Inappropriate Marketing

CHILDREN’S PRIVACY — AUSTRALIA

December 16, 2011

Privacy Commissioner Timothy Pilgrim says his office will look into a data sharing mishap that resulted in children aged six to 13 receiving invitations to join a wine club, reports Brisbane Times. A Pacific Magazines spokeswoman has said that a "small number of youth subscribers received a co-branded Pacific Magazines and Cellarmasters mailing in error," adding that the company has reviewed its systems to ensure it will not happen again. One parent says the broader issue is privacy. "There was no duty of care and no protection of a child's information," she said. Pilgrim said all organisations must use data in compliance with the Privacy Act, including "when using that data for marketing purposes."
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